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Media Studies
49 flashcards
Media audiences refer to the groups of people exposed to media content and messages across different media platforms and channels.
Media refers to the various means of communication, like television, radio, newspapers, the internet etc., that operate on a large scale, reaching and involving many people.
Media plays a crucial role in disseminating information, shaping public opinion, providing entertainment, and acting as a watchdog over authorities and institutions in society.
Media literacy is the ability to access, analyze, evaluate and create media content in a variety of forms.
Mass media refers to the technology used to communicate to a large audience via mass communication channels like television, newspapers, radio etc.
Some key theories are the Hypodermic Needle theory, Uses and Gratifications theory, Cultivation theory, Agenda Setting theory and the Spiral of Silence theory.
A gatekeeper is someone who controls what information is allowed to be disseminated through the media channels, thereby exerting influence on content.
Media ownership refers to the ownership and control of mass media outlets and distribution resources by individuals, companies or institutions.
Some major ethical concerns are privacy violations, bias and propaganda, stereotyping, censorship, and the influence of advertising and corporate interests.
New media refers to the digital media forms like the internet, websites, computer multimedia, video games, CD-ROMS and virtual reality that evolved from technological advances.
Media regulation refers to the rules and laws that govern media systems and practices, often related to issues like content, ownership, competition etc.
The public sphere is a conceptual realm where citizens can engage in discussion and debate about matters of public interest and importance.
Semiotics is the study of signs and symbols and how they are used to communicate meaning in different forms of media text and representation.
The digital divide refers to the gap between those who have access to modern digital technologies and those who do not, often due to socioeconomic factors.
Media convergence refers to the interlinking of computing, telecommunication and media technologies into a unified system or platform.
Media effects refer to the influences, impacts and consequences that media content, messages and technologies have on individuals, society and culture.
Media representation refers to the depiction or portrayal of people, groups, ideas and social issues through the use of language, images and narratives in media.
Stereotypes in media are oversimplified, exaggerated portrayals of a person or group based on predetermined perceptions or biases.
A virtual community is a network of people with common interests who interact through digital media like the internet despite being geographically dispersed.
User-generated content refers to any form of media content created and distributed by end-users or the public rather than professionals or media outlets.
The third person effect is a theory that people tend to perceive mass media messages as having a greater influence on others than on themselves.
Citizen journalism refers to the practice of playing an active role in collecting, reporting, analyzing and disseminating news and information by members of the public.
New media literacies are the skills, knowledge and competencies required to effectively utilize and navigate new media technologies and forms like the internet, social media etc.
Media globalization refers to the spread of media technologies, content and ownership across national and cultural boundaries on a worldwide scale.
Remediation in media refers to how newer media forms borrow, incorporate and transform elements from older, existing media.
Important theories around media violence include the Cultivation Theory, Social Learning Theory, and the Catharsis Hypothesis.
Media imperialism refers to the ability of powerful nations to influence weaker nations through dominance of global media channels, systems and messages.
Viral media refers to media content like videos, images or information that spreads rapidly through internet sharing across multiple platforms.
Media ecology is the study of media as environments or complex systems that constrain what ideas can or cannot be expressed.
The knowledge gap hypothesis proposes that increased media messages can widen the gap in knowledge between socioeconomic groups rather than closing it.
Important theories around gender and media include liberal feminism, radical feminism, Marxist feminism, and the male gaze theory.
Media framing refers to how the media presents and packages information about an issue or event, thereby influencing audience perceptions.
The mean world syndrome refers to the phenomenon where frequent media exposure to violence leads viewers to perceive the world as more dangerous than it really is.
Key audience theories include the Uses and Gratifications theory, Reception theory, the Active Audience theory, and Spectatorship theory.
Self-regulation refers to media organizations and outlets voluntarily adhering to codes and standards without strict legal requirements.
Technological determinism is a theory that states that technology is the main driver and determinant of social and cultural change.
The digital revolution refers to the massive shifts caused by the development and proliferation of digital technologies in media, communications and computing.
Key ethical principles include accuracy, independence, impartiality, humanity, transparency, accountability, and protection of sources.
The political economy of media studies how media systems and content are shaped by corporate, commercial and political interests and power structures.
Cultural imperialism is the imposition and dominance of one nation's cultural values, beliefs and practices over others through media and cultural exports.
Important media effects theories include the Hypodermic Needle theory, Cultivation Analysis, Agenda Setting, Spiral of Silence and Framing theory.
A media franchise refers to an intellectual property that spans multiple media forms like films, TV shows, video games, comics etc. around a central fictional narrative.
Narrowcasting refers to transmitting information or entertainment to a very specific, narrow audience segment as opposed to broadcasting to a general mass audience.
Key points include advertising as a revenue source, advertising ethics, effects of ads on audiences, product placement, and persuasive advertising techniques.
Media plays a crucial role in facilitating free flows of information, enabling public discourse, acting as a government watchdog, and giving voice to the people.
Important points include types of censorship, rationales used, effects on free speech, self-censorship by media, and censorship in democracies vs authoritarian regimes.
Media conglomeration refers to the concentration of media ownership and control under just a few multinational corporations via mergers and acquisitions.
Alternative media refers to media forms and outlets that exist outside mainstream commercial media systems as a counter to corporate dominance.
The global village is a term coined by Marshall McLuhan describing how electronic media has metaphorically shrunk the world into an interconnected community.